Trading Mistakes to Avoid – Distracted by News
Retail traders often get burnt trying to trade the news. They spend lots of time and energy finding, researching and analyzing news stories related to the overall market or a specific sector or stock, and then place trades based on their analysis and determination. More often than not, they end up on the wrong side of the trade, even when their analysis was spot on. Just to be clear, there are definitely some retail traders that excel at trading the news. The overwhelming majority don’t.
Why is trading news a bad idea for most less experienced retail traders?
Let’s dive in and take a deeper look.
There are roughly two types of news. There’s news that is anticipated and news that is a surprise.
Anticipated News
Some examples of anticipated news are:
- The Fed is expected to raise rates by a quarter point at the next Fed meeting, which should mean lower prices for stocks.
- Congress is expected to pass a law legalizing marijuana.
- A state is expected to legalize sports betting.
In each of these example, the news is anticipated months ahead of the actual event, allowing traders to plan and prepare.
The problem with trying to trade anticipated events is that when they finally come to fruition, the market reaction is usually the opposite of what logic would dictate it should be. The Wall Street adage goes like this: “Buy the rumor, sell the news.”
For example, the Federal Reserve often signals its intentions regarding interest rate hikes or cuts well in advance. In 2018, the Fed signaled multiple rate hikes throughout the year. Markets reacted ahead of each official announcement, with sectors like financials rising in anticipation of higher rates. However, when the actual rate hikes were announced, the markets often sold off. Why? The hikes had already been priced in during the months of speculation, and traders used the official announcement as an opportunity to take profits.
For another example, assume that Congress is scheduled to vote on legalizing marijuana and your considering buying pot related stocks with the assumption that they will surge higher when the law is passed. By the time you’ve heard this news, the smart money has already been accumulating these pot related securities for some time, which is why you’ve noticed the prices rising. But the vote is still a month a way, so even though the stocks have moved a significant amount, you figure that there’s still time to buy in ahead of the vote. So you buy the pot ETF MJ, up 15% on the month, planning to hold it to take advantage of the anticipated pop when the bill is passed. The day of the vote arrives and your sitting at your desk glued to your screen, ready to watch MJ, and your account, hit new highs. The news flashes across your screen: Congress Passes Pot Legalization Bill. Woohoo!! The stock does a quick wick up and then, just as quickly starts selling off with a vengeance. Sell the news strikes again…and your position is deep red and bleeding off.
What happened in this scenario is that smart money priced in the law passing several months before the actual vote, and accumulated the stock over that time, steadily driving up the price. As the date of the vote got closer, retail traders finally got the news and started piling in and driving the prices even higher. While retail was FOMO buying, the smart money was selling to them, as they began to unwind their position and take profits. When the vote finally passed, retail traders got super excited and started to buy, which cause the stock to momentarily spike, at which point the smart money took the opportunity to pull the rug out and start a wave of massive selling on huge volume. Understand that these smart traders bought their securities months earlier and huge discounts and were now selling and booking giant profits. Wouldn’t you do the same?
The only way you can trade anticipated news is to get into sync with the smart money, and the way to do that it to closely monitor the volume behind price moves (as discussed in Chapter XX). In most cases you’ll be buying the rumor ahead of the anticipated event and selling the news after the event has taken place.
The exception for this playbook is in cases where the anticipated outcome does not materialize and the smart money gets caught on the wrong side of the trade. For instance, say the smart money consensus is that the state legislature is not going to pass a bill legalizing sports betting and therefore, institutions have been selling off some of the relevant gambling stocks. Then the legislature passes the bill taking everyone by surprise. Now the smart money needs to reverse course and starts piling into the gambling stocks, gapping them up and pushing them even higher on heavy volume.
Another example of this is in 2016, when many investors assumed Hillary Clinton would win the U.S. presidential election. Stocks like renewable energy companies rallied on this assumption, while coal and oil stocks were sold off. When Donald Trump won, the consensus was overturned. Coal and oil stocks spiked, while renewable energy stocks took a hit, reflecting the sudden shift in expected policies.
That’s right, the smart money gets it wrong sometimes too.
Surprise News
The surprise kind of news happens without warning. Here are some examples:
- A war unexpectedly breaks out in the Middle East.
- A storm damages several oil rigs.
- A company releases unexpected guidance.
- Fraud is uncovered in a major, publicly traded company.
- A bank reveals that it is insolvent.
All of these examples are news events that take the market by surprise and could trigger significant market or stock price moves. The tricky thing about surprise news is that what might come as a surprise to you, is unusually already old news for the smart money.
How can that be?
Simple. The smart money has unlimited funds to buy faster access to information, better networks, and sophisticated algorithms that scour news sources and social media for any hint of market-moving events. Institutional traders may even get early warnings through industry connections or proprietary data feeds that aren’t available to retail traders.
I personally follow options flow and I can’t tell you how many times massive call or put buying comes in the day before a “surprise” piece of news is released, verifying the options bets. Is it illegal insider trading? Who knows and who cares. The only thing that should concern you is the knowledge that the smart money has information that you don’t, and can and will act on it before you even hear about it. By the time you see the news flash on your screen, the smart money has likely already reacted, and the price has adjusted to reflect their actions.
For example, the sudden collapse of Silicon Valley Bank caught many retail investors by surprise. However, large institutional players reacted quickly to reports of the bank’s liquidity issues, which surfaced before the official announcement. When the news broke, the smart money had already positioned themselves, shorting the bank’s stock or rotating into safer assets.
There are also cases where news stories or rumors will hit the wire and cause a steep market reaction only to be proven as false moments later. Many of these fake stories could very well be generated by smart money traders looking to exit or enter positions. In other words, they’re looking to trigger retail FOMO and get traders to chase a fake story backed by an initial, smart money generated, price spike. Once FOMO hyped traders start buying (or selling) into the spike hoping for continuation, the smart money takes the other side of the trade, causing the price to reverse as quickly as it spikes and leaving stunned horde of red bag holders.
A classic case of fake news influencing markets occurred in 2013, when the Associated Press Twitter account was hacked. The hackers posted a false tweet claiming there had been explosions at the White House, causing the Dow Jones Industrial Average to drop nearly 150 points within minutes. Smart money algorithms were quick to capitalize on the panic, selling at the top of the initial spike and buying back in as the market corrected once the news was debunked.
Bottom Line
Trading the news is a game where the odds are stacked against retail traders. While there are exceptions, most news events are already priced in or are frontrun by smart money. By the time you hear the news, you’re already late. The smart money has already acted on it. Getting in late to the game will most likely leave you buying at the top or selling at the bottom.
Instead of jumping in on news, wait for the market to stabilize and confirm the direction before making a move. Just remember that the smart money is likely already several steps ahead, so unless you’re sure you can trade in sync with them, better to sit on the sidelines, same your money and wait for the type of setups you know you have a good chance of winning.